Briefing Memo on Globalization

The discussed chapter of the book is not confined to one specific surface ara of business, but rather seeks to analyze General galvanizing impact by globalization trends and GE managements response. In this way, the article provides interdisciplinary knowledge, which ties political economy of globalization, strategic management, corporate culture and marketing. 2. The power makes the list that General Electric activities were officially affected by globalization, as this high society had all necessary resources for big export and investment activities foreign.Its massive home base of production, renowned and recognizable brand, and support of American government and multinational monetary institutions were the basic prerequisites for GEs successful export and investment activities abroad. These changes resulted in significant reorganization of connections structure (initiated by Welch). 3. agent gives examples of new GE policies, directed at financial investment abroad, inhering reorganization of management practices, corporate culture and leadership.The spread of GE plate in Europe and other continents and acquisition of new productive capacities abroad (Central and Eastern Europe) are discussed. Important evidence provided by the author refers to extensive use of international labor crush and management specialists. 4. The authors evidence corresponds with existing trends and facts. Globalization process inwardly GE is demonstrable GE management globalized the intellect of the company, that is qualified labor force, which significantly de-Americanized it.Besides this, GE relies on local cadres in managing its headquarters overseas. Other facts, such(prenominal) as Welch cutting American labor force in GE by 50% since 1986 and doubling the number of abroad labor force signify true nature of authors argument. 5. Managers should be mindful of these arguments due to several reasons. First of all, globalization trends are inevitable and all(p renominal) company is affected by the same economic laws and processes.Without knowing the obtain of such influential companies as General Electric, it would be difficult to bone the process of change in a given company. Secondly, authors argument provides not only interesting descriptions and facts, but practically probed strategies of positive and powerful globalization of activities. Article discusses the subject of technological development within General Electric and focuses on application of its technologies in aesculapian sphere. Its confined to GE technological innovations in medical sphere.2. The authors main argument may be summarized as follows technical innovations in GE are no less important, than technical breakthroughs in electronic computer industry, represented by such companies as Microsoft, Apple and IBM, and General Electric continues to spend its resources on R &D. In proving his argument the author focuses on GE Medical Systems Information technical school nologies department activities, directed at creating a digital system of patients records in hospital, implementing new techniques of medical data outline, etc.3. The author gives much evidence in support of his argument through his analysis of past and present technological development in General Electric. Koprowski lists such important innovations as building a superconducting magnet, which resulted in creation of magnetized resonance imaging. General Electric also created the first computer system, which was apply for electrocardiograms analysis. Nowadays GE continues to implement his technical innovations in medical sphere.Author claims that provide Archiving Communication System (PACS), which stores medical content, is a good demonstration of GE innovative investment. Besides this, PACS created Excite (magnetic resonance technique), which provides perfect resolution, used in imaging patients body. Other major innovations of GE in this sphere are connected with scans, radiog rams, lighting ergonomics, 3D tomography etc. 4. Authors evidence and arguments are well-grounded, however, he fails to present a general calculate of technological and research process within company.The article is confined to medical sphere, and innovations discussed do not bear revolutionary character, but merely snip existing techniques. The digitalization discussed in the article could be realized by other companies and is not specific to GE. Moreover, the article lacks proper analysis of heavy research in GE. 5. Managers should be aware of this argument, because it provides examples of practical application of companys technical innovations, which helps connect the process of R&D with technical goals.Without such connection, R&D in the company is not effective and management is not optimistic about its necessity. Works Cited Lowe, Janet. Welch An American Icon. Chapter 6 The Globalization of General Electric. New York Wiley, 2001. Koprowski, Gene J. General Electrics Tech Past, Present, Future. TechNewsWorld. August, 2003. 13 October 2008.