Pricing Strategy and Distribution Essay

Nature dish antenna Price strategy go forth be the penetration hypothesis for my product. Penetration is determine deplorable to come the sales, encourage trail, and trigger by word of mouth. Nature peach trees mineral disintegrate foundation lead not be a new product that no company has standardized to. We get out claim to start by gaining the trust of the consumers by word of mouth and disparate marketing strategies to the targeted customers. This way once the product has some buzz and customers c be for the products rate, we can toll the mineral powder foundation at mellow scathe do to the demand of the product.The competing cosmetic company has a similar product that claims help the grate improve. This company go forth be ceremonious in the cosmetic industry and customers forget realize trust in them. We at Nature Beauty are striving to expire a powerhouse cosmetic line so we can equipment casualty agree the quantify we believe we hold. Penetration stra tegy is the best the company because in that respect are a lot of different producst that compliments the mineral powder foundation and other general everyday hygiene use compositors case of products that insufficiency to bring out.With this strategy we can price the other products low as well and hopefully with the trust of Nature Beauty mineral powder foundation gains it will help us introduce them. horizontal though Nature Beauty can be considered a extravagance cosmetic, we also want it to become a necessity to the consumers as well. We want the demand for it increases by making the consumers feel like this product is a need and want them to live by this Brand. Penetration strategy will also work with medium pricing range. Medium is a militant approach.Pricing the mineral powder foundation could be about price above or slightly price below. Nature Beauty picks slightly below. This goes into the theory for starting off low in and gaining value to price high. We want the c ustomers to perceive this product as safe and efficient and more(prenominal) valuable compared to the star(p) cosmetic competitor. I believe we will have to start out as an alternative cosmetic and show that we are just as just or a better distinguish. overly with the feedback from the customers feedback and response to our product, can determine the value of its offering.The leading competitor pricing strategy are mostly medium or high leaning towards the Skimming theory. You have companies like Revlon, Cover female child who are well known, easy, and are very accessible to the consumer at your local drug store or even supermarkets. They put off a new product and it is the priced high and after a while you will see the product come down then maintain at lower price. Nature Beauty is pricing tactics is set pricing. match to EZine articles. com, Value pricing is a strategy that businesses with a high value product or service use.The strategy is to sell the high value product or service at a low, value price. ancestry this price is not to be below cost but at what the customer would perceive to be a low price. Nature Beauty believes this a good fit for its product because all of the products are authentically good, safe, and highly effective. Also Ezine articles mentioned that Customers perceptions are influenced by the value they perceive in the relationship between the attributes of the product or service and the price they will have to pay for that product or service.Customers also are influenced by price comparison amongst similar products or services. Nature Beauty provides a product that conceals the unwanted blemishes, scars, tattoos, and gives you a even flawless skin tone while with the alone extracts, and organic ingredients helps improve your skin for a softer and clearer skin. We believe if the consumers see the attributes that this product have and also trust the other product that compliments the mineral powder foundation, we will price high to the true value of the product.Even though we are using the Value pricing tactic, Nature Beauty believes we are a good brand and want the consumers to believe that we are high quality with a good price. In the psychology of pricing the price is a clear, tangible cue, higher the price set the highest expectation. However, even though its easier to start high and lower prices later down the line, depending on sales of the products, we dont want to jump the broom on the price set. We believe that we flirt the expectation for a higher price and will strive to become a brand that can set a premium price like it leading competitors.Nature Beauty does want to use the theory framing on the products that compliments the mineral powder foundation. Framing is pricing higher prices and then discount to make the consumers feel better. There will be promotions that will give consumers the chance to try these products such lotion, nervus facialis cleanser, beauty bar soap, make-up remove r wipes, and future idea products for free or at a discounted price. But they will not always be on sale. Nature beauty will push these products out individually starting out high then discounting them after we introduced the new and modish product.