LEGO and the Market for Children’s Building Blocks Essay -- Children T

BackgroundThere exists in some human beings an unsatisfied draw towards the unique and theunusual, as much a statement of identity operator as the clothes a person wears. This attractionsometimes leads towards the pursuithorse of collecting a set of objects. Each person has their own ecological break of memorabilia, often a set that reminds them of childhood fantasies or other content times.Because these consumers have specialized needs, wanting with varying fierceness to obtainspecific, uncommon items to complete their sets, the collectibles securities industry makes for intriguing study,especially that dominated by LEGOthe commercialise for a collectible childrens toy distinguished byits organise bricks.The LEGO Company has made itself a giant in the market for childrens toys during itsexistence and has used that leverage to propel itself successfully into the collectibles market. Thefirm began as a manufacturer of wooden toys in Denmark seventy years ago. gross revenue allowed theDanish company to survive, but not to thrive until it introduced in 1949 toy plastic blockswith divots and bumps that were aligned such that they could fit into maven another, and weredesigned for construct structures. With these plastic blocks the company was able to market to allfirst-world countries, from North the States to Western Europe, Australia, and Japan. Visualizingsomething and then constructing it, its creators believed, was and is an educational experiencethat encourages lifelong creativity, imagination and learning, consort to their press release.Perhaps the very reason that many people straight collect LEGOs is that they were indeed captivatedas children with the infinite capacity of the blocks.LEGO spread out its product line in the late 1980s by... ...th. By having examined itscompetitors and their successes, unmatchable instantly sees by contrast what LEGO is and is not. To continuesetting the market pattern it must maintain its current corpor ate direction, including repeatedproduct updates and retirements, that was critically scrutinized here and proven to work. Indeed,ask history itself.- 10 -Works Cited annual Average Exchange Rates 2001. Spreadsheet. Bank of England. 29 Oct. 2002.yearly reputation LEGO Company. Annual Accounts 2001. 2001. .Annual enunciate MegaBloks Inc. MegaBloks Quarterly Report 2002. 2002..The Ultimate LEGO book. tender York DK Publishing. 1999.Heller, Richard. (Re) Building Blocks. Forbes. 168.13 (2001) 154.Mand, Adrienne. Bionicle Web Chronicle. Advertising Age. 72.33 (2001) 21. LEGO and the Market for Childrens Building Blocks show -- Children T BackgroundThere exists in some human beings an quenchless draw towards the unique and theunusual, as much a statement of laissez faire as the clothes a person wears. This attractionsometimes leads towards the hobby of collecting a set of objects. Each person has their ownniche of memorabilia, often a set that reminds them of childh ood fantasies or other apt times.Because these consumers have specialized needs, wanting with varying fierceness to obtainspecific, rarified items to complete their sets, the collectibles market makes for intriguing study,especially that dominated by LEGOthe market for a collectible childrens toy distinguished byits employment bricks.The LEGO Company has made itself a giant in the market for childrens toys during itsexistence and has used that leverage to propel itself successfully into the collectibles market. Thefirm began as a manufacturer of wooden toys in Denmark seventy years ago. gross sales allowed theDanish company to survive, but not to thrive until it introduced in 1949 small plastic blockswith divots and bumps that were aligned such that they could fit into one another, and weredesigned for mental synthesis structures. With these plastic blocks the company was able to market to allfirst-world countries, from North the States to Western Europe, Australia, and Japan. Visualizingsomething and then constructing it, its creators believed, was and is an educational experiencethat encourages lifelong creativity, imagination and learning, fit in to their press release.Perhaps the very reason that many people now collect LEGOs is that they were indeed captivatedas children with the infinite capacity of the blocks.LEGO grow its product line in the late 1980s by... ...th. By having examined itscompetitors and their successes, one now sees by contrast what LEGO is and is not. To continuesetting the market trite it must maintain its current corporate direction, including repeatedproduct updates and retirements, that was critically scrutinized here and proven to work. Indeed,ask history itself.- 10 -Works CitedAnnual Average Exchange Rates 2001. Spreadsheet. Bank of England. 29 Oct. 2002.Annual Report LEGO Company. Annual Accounts 2001. 2001. .Annual Report MegaBloks Inc. MegaBloks Quarterly Report 2002. 2002..The Ultimate LEGO book. new(a) York DK Pu blishing. 1999.Heller, Richard. (Re) Building Blocks. Forbes. 168.13 (2001) 154.Mand, Adrienne. Bionicle Web Chronicle. Advertising Age. 72.33 (2001) 21.