Nokia Strategic Management

Nokias Strategic Management Nokia Description of Company Nokia envisions a world where connecting battalion to what matters empowers them the most of every moment Nokias chief operating officer Olli-Pekka Kallasvuo generation of Nokia NOKIAS premier CENTURY 1865-1967 The first Nokia century began with Fredrik Idestams paper mill on the banks of the Nokianvirta river. mingled with 1865 and 1967, the company would become a major industrial force scarce it took a merger with a cable company and a good-for-nothing firm to even up the new Nokia Corporation on the path to electronics.Generation of Nokia THE MOVE TO wandering 1968-1991 The newly formed Nokia Corporation was ideally positioned for a pioneering role in the early evolution of active communications. As European telecommunications markets were deregulated and mobile networks became global, Nokia led the way with some iconic products. Generation of Nokia MOBILE REVOLUTION 1992-1999 As mobile phone use booms, Nokia makes the sector its center field dividing line. By the turn of the century, the company is the world leader.In 1992, Nokia decided to charge on its telecommunications business As adoption of the GSM standard grew, new CEO Jorma Ollila put Nokia at the head of the mobile telephone industrys global boom and made it the world leader before the oddment of the decade. Generation of Nokia NOKIA NOW 2000-TODAY Nokia sells its billionth mobile phone as the tertiary generation of mobile technology emerges. Nokias story continues with 3G, mobile multiplayer gaming, multimedia ruses and a look to the future. Organizational StructureNAVTEQManages digital map consumermobile device and marketing Nokia Siemens Network Provides sales operational support to the units run & Development Office. data thechannel,fixednavigation systems, Corporate Software Develops Gives automotive network Markets Provides issue chains, wireless and brand portfolio, Devices Develops and manages for Internet work in 5 mobile navigation devices, messaging and games), applications, infrastructure, corporateof Internet-based mapping platforms to areas (music, maps, media,components. futureservice and worksandand andincludes communications and networks drawth opportunities. activities. he sources strategic and explores government run an solutions. professional and business easily, accessible manner to consumers. drop out the work into operators and service providers. Vision of Nokia The full power of being affiliated Enable people to be wherever they want, whenever they want Life becomes more than flexible and spontaneous Innovating, creating and sharing Technology becomes invisible Nokia never dud an opportunity to get the most out of life Goals of Nokia To become the star(p) provider of mobile solutions, because in the mobile converged internet space consumers call seamlessly integrated solutions. To deliver these solutions requires continuous relationships with consumers and v ibrant ecosystem. SWOT ANALYSIS STRENGTHS blemish awareness Technology leader in manufacturing mobiles Market leader aim across 150 countries WEAKNESSES Not good at software military operation of Symbian OS is lackluster Increasing dissatisfaction levels with its smartphone Very weak market administer in US OPPORTUNITIES enormous loyal customer base Huge presence in developing countries Can use its infrastructure business (Nokia Siemens Network) to educe the dicker power of mobile THREATS Rapidly changing industry Changes of missing Inflection point is high Threat of entranceway from new business (Nokia Siemens players, Microsoft might Network) to reduce the enter smartphones market. bargaining power of mobile Google has just entered the operators market with Nexus One. Strategy formulation Product Differentiation ? Applications are the product differentiator ? Nokias OVI workshop ? Projection in 2014 6. 67 billion applications would be downloaded ?Increase substance abuser Satisfaction Index ? Alliance with software developers ? Increase community medium of Maemo Strategic Objectives unresisting solutions and vibrant ecosystems Direct and continuous consumer relationships. Best devices widening their geographic reach Broadening their device base will grow their service business Smart services Creating relevant and personalized services Target 300 million people using their smart services by 2012 Strategy Formulation Cost Differentiation Nokia can set an industry enchmark for operating profits Pressure on competitors Cost leaders an invincible position against competitors Fight head-on with Apple Strategies of Nokia Competitive purlieu is changing Consumer needs are changing The nature of consumers relationships with companies is changing Irresistible solutions & vibrant ecosystem Transforming into a solutions driven company optimizing user experience. Laying the floor for an inclusive and sustainable ecosystem Direct and continu ous consumer relationships Best devices Smart servicesStrategies Evolution of Nokia Competitive Strategy NOKIA NOKIA Broad differentiation strategy messiness Market Low cost mass market strategy inlet Market Low cost niche market strategy strain differentiation strategy Functional Strategy Reduce product portfolio luck for draw a bead oning information users Target specific customers and specific lifestyles Connect emotionally with the target Define roadmap of Operating Systems (Symbian or Maemo) Corporate Strategy Continue divestments undertake resources and energy in smartphone business