Thursday, May 9, 2019
The Best Brand Assignment Example | Topics and Well Written Essays - 500 words
The Best carry - Assignment ExampleAchieving this make it easy for the company to reach and build association with its lead market.The coco palm Mademoiselle by coco Chanel displays superb consistency in its marketing effort. With young women from twenties to mid-thirties as its target market, the product ably exudes femininity, excitement, youth and freedom. The irrepressible spirit of Coco is what makes the product much saleable to its target market. Apparently, it is in the ages of twenties to thirties that women are so excited about their line of achievement and image, the age of financial freedom and independence as this is the age before they settle for marriage. A nitty-gritty then which promotes free-spirit would fit the target market. In terms of product, the Coco Mademoiselle by Coco Chanel aptly services the wants of its target market, composed mainly of high-earning, independent minded, sociable, career women.The status symbol brought by having the gilt-edged pri ce among the rest of the perfume products also fits the youthful conviction of being the best and achieving the highest. Coco Mademoiselles target market mainly comprises of women who wouldnt settle for less, therefore paying the highest price for a perfume is actually a desire and not a sacrifice. With this, the product greatly coincides with the price strategy.In terms of place, both Coco Mademoiselle by Coco Chanel and Jadore by Christian Dior have found the excellent distribution sites in famous out
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